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Secondly, the advantage of television advertising over other advertising media is related to the costs involved in producing television commercials.
Because of the extremely high cost of advertising on television, the companies which can afford the expense can also afford to do intensive market research.
The glowing tv now has a constant presence in our life.
That’s why writing college papers about TV is a great topic: it raises good questions and stimulates dialog.
All advertising media share a common goal; to reach as many consumers as possible and convince them to buy a certain product.
They all employ similar strategies to achieve this objective, but some are more effective than others.
In my opinion, television is the most effective because of several advantages it has over other advertising media.
For one thing, I believe television advertising has a greater power to engage its audience than print and radio media have.
Direct response advertising Direct response advertising is used when you want to prompt an immediate response from potential customers.
You want them to make an on-the-spot decision to purchase your product or service directly from you and not through a retailer or dealer.