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Here, Bo F breaks down these structural elements to create an impactful business plan.
It is what some call the “elevator pitch”, which will briefly introduce your business.
It encapsulates the key points, ideas and objectives of your business in a short, concise statement that should be no more than a page.
What is it that you’re going to bring to the market that is different?
What particular market need are you trying to fill? “You need to consider why you are doing what you are doing,” said Asket’s Bringéus.
It's also important to describe how your business will be organized in terms of structure and leadership.
Let your reader know who does what in your company and what qualifications they have by providing relevant resumes.
Without that, “chances are you aren’t going to make it very far because it’s so easy to start a brand and there’s a plethora of alternatives out there.”Asket utilised a message of timeless, ethical and sustainable pieces that resonates with its customers, demonstrating how a compelling brand narrative can grab consumers’ and investors’ attention.
However, if your overall vision lacks an attention-grabbing factor, you can make your objectives stand out through detail orientation.“We had this vision that was pretty boring, but very precise and you could break it down into quantifiable objectives.
Include information on any market tests you have conducted and identify your direct and indirect competition.
Also delve into your marketing plan and sales strategy.