Cafe Business Plan Pdf

The second, and most important, strategy focuses on pulling in power Internet users.

A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet.Determining a fair market, hourly price, for online use is more difficult because there is no direct competition from another cyber-cafe in Eugene.Therefore, Java Net considered three sources to determine the hourly charge rate.Third, Java Net used the market survey conducted in the Fall of 1996.Evaluating these three factors resulted in Java Net's hourly price of five dollars.These weaknesses include: a dependence on quickly changing technology, and the cost factor associated with keeping state-of-the art computer hardware.Java Net's strengths will help it capitalize on emerging opportunities.Java Net will use advertising as its main source of promotion.Ads placed in The Register Guard, Eugene Weekly, and the Emerald will help build customer awareness.These strengths include: a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market need.Strengths are valuable, but it is also important to realize the weaknesses Java Net must address.


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