Coffee Kiosk Business Plan

Strategically located within easy walking distance from the technical school, nursing colleges and a variety of office complexes, we intend to cater to students and young office workers by providing plenty of seating space and superior customer service with a trendy vibe.For a relatively small business like a coffee shop, it is best to keep the plan as brief and succinct as possible (30 pages or less), especially if you intend to submit it to bankers or investors for debt or equity financing.Generally, potential money-lenders or investors don't want to spend the time reading a long, heavily detailed business plan — they are looking for solid research and analysis in a concise form.To give your plan more visual appeal include photos, designs or site plans of the prospective business premises as well as charts and graphs of financial information such as revenue projections, etc.The enclosed sample template is broken into sections as described in the table of contents. As with starting any business the first step is to do your background market research and write a business plan to see if your idea is feasible.The simple coffee shop business plan example presented here can be used to help you get your own coffee shop business off the ground.The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown below: Based on our customer surveys, there is a strong demand for a high-end coffee shop in a central location that serves great coffee and has both outdoor seating and available parking.The three most common complaints about the existing competition in the area are: We intend to mainly focus on specialty coffees including espresso, cappuccinos, mochas, etc.Our market research has shown that seven out of 10 people polled in East Clovervale consume at least three cups of specialty coffee per week.The Competition While there are currently two other coffee shops within the immediate area, neither offer patio seating or plenty of available parking. What Makes Java Jake's Coffee House Unique Java Jake's Coffee House marketing strategy is to cater to the the young and "young at heart" with top quality products, great service, and plenty of seating indoors and out.