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Customers The cake industry has experienced significant growth in recent years in South Africa and especially in Cape Town.
VISION STATEMENT “To become the foremost provider of the tastiest cupcake servings in a variety of tastes and menus, in that sector.” MISSION STATEMENT Double Delight Bakery will aim to offer hygienically prepared, high-quality and nutritious cupcakes and associated treats at a competitive price, in order to meet the demand of our target markets including middle to high-income groups, as well as tourists and visitors.
MANAGEMENT TEAM Double Delight Bakery understands the critical role played by human personnel, toward attaining the goals and objectives of any business.
The bakery hopes to become a cornerstone in the community by creating a neighbourhood atmosphere where patrons feel relaxed and become instant regulars.
Researching the market is an essential first-step in setting up your cupcake business as it can be dangerous to assume that you already know everything about your intended market.
Things that you need to find out during the market research stage include: Every business needs a plan.
The idea is that you write down, in one document, everything about the business to make your opportunity sound as attractive as possible to potential business partners and financial lenders.
Management Team Laura Fields has extensive experience in baking and has been supplying a large customer base from her home for the last 4 years.
She will be assisted in Managing the bakery as a retail entity by her sister and partner, Samantha Taylor.
It also helps you to keep a focus on what your business objectives are so that you understand 100% what you are aiming towards and how you are going to get there.
Writing a business plan doesn’t have to be a complicated job and, for a small cupcake business, it doesn’t have to be very long.