At the same time, a demand for interactive design talent and services was created.Movies in the past had uniquely designed title sequences.CD Video released in 1987 used analog video encoding on optical discs matching the established standard 120 mm (4.7 in) size of audio CDs.
At the same time, a demand for interactive design talent and services was created.Movies in the past had uniquely designed title sequences.CD Video released in 1987 used analog video encoding on optical discs matching the established standard 120 mm (4.7 in) size of audio CDs.Tags: Format For Writing Literature ReviewBenedictine EssaysMicrosoft Office 2010 Introductory Completed AssignmentsPhd Thesis Finite Element AnalysisKolb Learning Styles EssayPhilosophy Paper On Euthanasia
Wary of being caught in a repeat of the costly videotape format war between VHS and Betamax in the 1980s, he convened a group of computer industry experts, including representatives from Apple, Microsoft, Sun Microsystems, Dell, and many others.
This group was referred to as the Technical Working Group, or TWG.
After other compromises between MMCD and SD, the computer companies through TWG won the day, and a single format was agreed upon.
The TWG also collaborated with the Optical Storage Technology Association (OSTA) on the use of their implementation of the ISO-13346 file system (known as Universal Disk Format) for use on the new DVDs.
Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product.
DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low cost delivery mechanism provided by consumer products retailers.
When Laser Disc prices dropped from approximately 0 per disc to per disc at retail, this luxury feature became available for mass consumption.
Simultaneously, the movie studios decided to change their home entertainment release model from a rental model to a for purchase model, and large numbers of DVDs were sold.
In the same year, two new optical disc storage formats were being developed.
One was the Multimedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density (SD) disc, supported by Toshiba, Time Warner, Matsushita Electric, Hitachi, Mitsubishi Electric, Pioneer, Thomson, and JVC.