Industry Overview Business Plan

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Economic reviews often include an examination of the industry’s business cycle.

The business cycle helps individuals understand if the industry is growing, reaching a plateau or in decline.

High visibility and competitive products and service are critical to capture this segment of the market.

Financial Considerations JJB expects to raise $110,000 of its own capital, and to borrow $100,000 guaranteed by the SBA as a ten-year loan.

Porter is a Harvard professor renowned for his work in creating a specialized industry analysis model.

The five forces model reviews an industries supplier power, threat of substitutes, buyer power, barriers to entry and the rivalry that is created when companies compete for the previous four forces.

This information is commonly used to secure external financing from banks or lenders for starting a new business venture.

Industry analysis features include a review of the economic and political underpinnings of the business environment.

Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.

JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products.

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