Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.Our four employees work in teams of two and have already completed ten projects for some of Cleveland’s most influential business and community leaders.Target markets—also known as personas—identify demographic information like: If your target market is too broad, it can be a red light for investors.
Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.
Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.
Before you leave a nine-to-five income, your business plan can tell you if you’re ready.
Your business plan should provide details of how you are going to develop your business, when you are going to do it, who's going to play a part and how you will manage the finances.
Clarity on these issues is particularly important if you're looking for finance or investment.
Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.
A mission statement is your business’ reason for existing. it’s about They should be rallying cries around which the heart and soul of your business turn. Don’t worry about making your company history a dense narrative.Competitive research begins with identifying other companies that currently sell in the market you’re looking to enter.The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.Over the long term, it’ll keep you focused on what needs to be accomplished. Or, an internal document to guide you, your leaders, and your employees? The executive summary lays out all the vital information about your business within a relatively short space; typically, one page or less.It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.The same is true with your market analysis when you estimate its size and monetary value.In addition to big numbers that encompass the ; meaning, local numbers or numbers that apply the grand total to your specific segments.Market research shows the opportunity for Landscape Inc.has never been better: For more details, refer to our post on how to identify and attract customers.Instead, write it like you would a profile: Then, translate that list into one or two paragraphs (see below). These goals must be SMART: specific, measurable, achievable, realistic and time-bound. When your objectives aren’t clearly defined, it’s hard for employees and team members to work towards a common purpose.Worse, fuzzy goals won’t inspire confidence from investors.