Old Spice Case Study Using Social Media To Revitalise A Brand

Old Spice Case Study Using Social Media To Revitalise A Brand-41
Since its initial launch, the original You Tube ad has been viewed over 45 million times, and is the recipient of the 2010 Cannes Lions Film Grand Prix award and Primetime Emmy Award for Outstanding Commercial.

Since its initial launch, the original You Tube ad has been viewed over 45 million times, and is the recipient of the 2010 Cannes Lions Film Grand Prix award and Primetime Emmy Award for Outstanding Commercial.

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I have found negative headlines to produce much better responses than the positive angle eg “30 Things You Should Not Share on Social Media” What impressed you about this campaign?

Social Media Solution: The solution was the now infamous “The Man Your Man Could Smell Like” ad, which features former NFL wide receiver, Isaiah Mustafa, in his new role as the “Old Spice Guy.” In the 30-second ad, which aired on You Tube a few days before the 2010 Super Bowl and then on television the day after the game, the sharp and shirtless Mustafa delivers promises of what’s possible “when your man smells like Old Spice and not a lady.” Business result: The ad went viral, and the brand along with it.

The online and televised ad captured 75% of all conversations in the category.

Savvy bloggers know this marketing secret and that is to keep the content pumping.

The “Old Spice” campaign which was video centric managed to produce 100’s of videos led by a team of 4 writers, a camera crew and a half naked actor.

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Comments Old Spice Case Study Using Social Media To Revitalise A Brand

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