should be focused rather than broad, aiming to add to the literature in a manageable way bearing in mind time and cost constraints.
The dissertation title should reflect this, being more narrow than broad, highlighting the main focus of the dissertation.
If you want to come up with your own unique dissertation topic for your marketing paper, try to contemplate a unique angle for a popular topic of discussion.
For example, What are some of the more popular marketing concepts being examined today?
This helps when it comes to setting clear, concise and manageable research aims, questions and objectives.
Added to this, the choice of research topic should reflect the research setting where the study took place.
Hence, decision makers responsible for the marketing strategy must select which available resources the firm should deploy, where to deploy them appropriately, and set and signal priorities in terms of achieving the various goals and objectives of the firm (Slater 1995).
These marketing strategies toward firm performance may be either formal, top-down strategies (Varadarajan and Clark 1994) or emergent or improvisational strategies (Moorman and Miner 1998).
: Marketing strategy represents a key element of success for organizations.
Executing an effective marketing strategy is just as important as conceptualizing and creating it.