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Linus moves on to the next section of the business plan, which is the description of the products and services he intends to offer to his target market.Here, Linus describes the services and products that his bistro will provide.
This section should also discuss reasonable projections of the market share that the bistro may achieve within the timeline of the plan.
This will include the type of cuisine, the basic menu and wine list, any specialties, and other services, such as a bar, party hosting, and catering.
Linus will explain how his cuisine will be supreme and take the market by storm.
He also describes the management structure of the bistro by providing an organizational chart and giving a brief description of key management positions and the people that will fill them.
Finally, Linus discusses the licenses and permits he is required to obtain, such as an occupancy permit and a license to sell and serve alcohol.