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This paper presents a one-page visual tool for adaptively planning and managing potentially disruptive business models such as in RFID-Startups.The visual tool is called “The Disruptor’s Arrow of Time.” The modular and iterative approach of the Disruptor’s Arrow of Time overcomes a serious limitation of Waterfall Business Planning, which rigidly focuses on a single chain of activities from planning to execution. When you’re done, return the car to the same location where you picked it up.
The core cause of the high rate of failure of startups is attributed to Waterfall Business Planning which is traditionally used to plan and deliver the products of startups  regards the Waterfall Model as suitable for established companies that already have a validated and predictable business model: the product is known and used in a financially viable market with established channels and customers.
In the case of a budding startup, the business model is uncalibrated since the final version of the product is largely unknown and the startup does not have an established channel and customer base.
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In the latter situation, the startup has to adopt an experimental and adaptive approach in order to discover, calibrate, and validate its customer segment as well as financial viability of its business model.
To date, however, many startups with unvalidated products have focused on developing and executing business and financial plans in the manner of established businesses with validated and profitable business models.
Nowadays, disruptive startups are regarded as the critical engine of economic growth and job creation in advanced free market economies.
However, startups experience a high rate of failure.
Unlike in Waterfall Business Planning, the Disruptor’s Arrow of Time uses a business model as unit of analysis, planning, design, and innovation.
The Disruptor’s Arrow of Time uses a four-stage process for business model planning and management.